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    Baby Fashion with a Twist

    Baby Fashion with a Twist

    Baby Fashion and functionality is at the heart of Waddle Products. We strive to produce products that are not only fashionable for your baby but also functional and of course whimsical.

    This Fall 17, within our collection we introduced new collaborations and expanded into new product categories that reflect our core values at Waddle. 


    One of these new product categories are Baby Teether Gift Sets. We've collaborated with Silichews, one of the top baby teether brands bringing you a gift set thats functional, adorable, and whimsical. Available in five styles, these new gift sets are sure to provide hrs of entertainment for little ones. They also make the perfect baby shower gift, and are very reasonably priced at $15.00 ea.

    Shop our new collection of Baby Teether gift sets right here:


    Our signature cable knit Pom Pom rattle socks have been a hit since we released them over a year ago. Being a staple of Waddle fashion we've expanded the collection into Baby Rattle Pom Tights and Pom Knit baby hats. This collection makes the perfect fashion accessories to any cute infant outfit.

    Waddle and Baby Bling Bows? Yes, thats correct we've teamed up with Baby Bling Bows to give you one of the cutest gift sets ever. We've combined a pair of our signature Pom Pom rattle socks with a Baby Bling Pom headband.

    Shop this collection here:



    Shop this collection right here:

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    Waddle™ Summer 17 is Ohh so Sweet!

    Waddle™ Summer 17 is Ohh so Sweet!

    Waddle Summer 17 has arrived with an ohhh so sweet collection of whimsical, stylish, new baby sock designs.

    For baby girl’s sweet strawberry, watermelon, pineapple, and rose rattle socks make a big punch of delectable goodness. Bright fun colors, exquisite details make these items a must have for Summer 17.

    Donuts and unicorns round off the girl collection with savory, magical goodness. After all, who said unicorns aren’t real!

    For baby boys one might use descriptive words such as rad, stylish, cool, and hip for Waddle Summer 17! Overloaded with awesomeness this collection packs a punch with rad basketball, golf, skateboard, nautical, and train rattle sock designs.

    Waddle and Friends baby socks make the perfect gift for a baby shower or gift. Whether you’re looking for a whimsical bright fun design or something sweet, cute, and adorable there is something for everyone.

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    Tokyo Gift Show

    Tokyo Gift Show

    Waddle and Friends made its first appearance at the Tokyo International Gift show. The exposure and success of the show was fantastic!


    NY NOW 2017

    NY NOW 2017

    We had a blast at NY NOW 2017! This was our first time showcasing our brand, Waddle and Friends at this show and we weren't disappointed. We are beyond excited about the new partnerships, customers, and friendships we established at the show. 

    We had an array of new products including our Summer 17 Rattle Baby Sock line. Whimsical donuts, unicorns, and fruit baby rattle socks stole the show for baby girls. Hip, cool, fun basketball, skateboard, tug boat, and golf baby rattle socks were the hit for baby boys. 

    Our new bouncy Animal ride ons, baby bath squirters, and Plush Animal Rattle Lovies were also a huge success. 

    We have a lot of fun new products and collaborations in development we can't wait to launch and bring to the market. Stay tuned!

    "Shake up baby's routine with Waddle rattle socks"

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    Waddle™ baby Rattle Socks™

    What It Is
    Shake up baby’s routine with Waddle Rattle Socks. Each pair of comfy socks, which fit baby’s feet from birth to 12 months, has a rattle attachment on the front that is designed to aid in developing sensory skills through sound and touch. Every time baby kicks, the socks will make a rattling sound. The bottoms of the socks have the Waddle logo as a non-slip gripper. And parents won’t have to worry about these socks falling off because these soft and stretchable socks stay on baby’s little feet. The Rattle Socks come in a variety of designs for boys and girls, including socks with fluffy pom-poms, baseballs, and trucks as the rattle attachment. Plus there are gender-neutral designs and holiday designs with reindeer and Christmas tree rattle attachments. You get two pairs of socks in one package, and each package is sold separately. 
    Why Is It Useful?

    Rattles are a great way to help baby develop fine motor skills and hand-eye coordination. Plus, that rattling sound is a lot of fun for baby to hear. And with the Waddle Rattle Socks, any time baby kicks his legs around, he’s going to hear that rattling sound, which can be a nice way to introduce him to cause and effect as he comes to understand that kicking produces the rattling. And unlike other rattle socks we’ve heard, the Waddle Rattle Socks have a really nice audible rattling sound. These might even encourage baby to continue kicking and moving around. The sensory rattle attachments on these socks allow infants to learn and grow from sound and touch.

    Who It’s For
    The Waddle Rattle Socks can be worn by babies ages birth to 12 months. The sensory rattle attachments on these socks allow infants to learn and grow from sound and touch. These socks would make a nice baby shower gift for new parents. 
    What To Be Aware Of

    These socks can be machine-washed in cold water on a gentle cycle. You can also dry them in the dryer on low.

    The Waddle Rattle Socks range in price from $20–$24 depending on the sock design. All of the socks are available for purchase at

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